Pricing Policy Transparent & Competitive
You may recall that in 2016, we committed to be your most valued partner by creating value for you, your business and your customers. A major initiative for 2017 has been to review and understand many aspects of our pricing policy and price perception in the marketplace to ensure that we become your partner of choice.
In 2016, we tested a pilot pricing program on a select group of more than 100 products and lowered our List Price substantially with the net effect to lower your price by approximately 25%. Following this for 2017, we have identified the top 200 products and ensured that their pricing is very competitive; these now carry the Nivel “Best in Class” icon throughout the Catalog. These key items are the parts that our customers truly care about and are now more affordable than ever before.
Finally, we have effected a new discount framework overall, resulting in lower discounts for more than 90% of our customers, which will be transparent and significantly simpler to understand, ensuring that Nivel is accessible in all our markets and accountable to all our customers.
INCREASING DISCOUNTS BY VOLUME: The table to the right shows the standard discounts off list prices per dealer’s annual volume. Unless an item is marked with a “Best In Class” icon, every sku will be discounted at these rates.
BEST IN CLASS: Nivel has lowered the list cost on the top products in the industry for all dealer levels. These products will be identified in the catalogs or online with a “BEST IN CLASS” icon. However, the fact that we have lowered the starting list price limits the maximum discounts from list to 50%. This includes products we purchase from other manufacturers and OEMs to provide a Complete Source Service.
COMPETITIVE PRICING: For items not included in Best of Class, Nivel has established a process to maintain a competitive pricing structure that when combined with the best service, distribution, experience and freight in the industry, Nivel’s value is unparalleled.
SEASONAL PRICING: Each month we will identify approximately 25 seasonal items to drive interest and traffic with the end consumer.